(A Creative) Strategist

A multi-disciplinary strategist with an endless well of insight backed ideas. I specialize in developing and executing creative, data-driven social media strategies, campaigns, copywriting, experiential and content. I focus on researching and forecasting cultural trends to keep both agencies and clients ahead of the curve. From orchestrating digital transformations to crafting engaging content, I provide strategic insights that help brands connect with audiences in an ever-evolving digital landscape.

In short: Great vibes, bilingual, big idea Aussie with a US citizenship, currently on the lookout for a strategy role in New York!

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5 Years Experience In…

My Approach

At heart, I’m a strategist— driven by an insatiable thirst for knowledge and problem solving.

With five years of full-time agency experience across both independent and holding company agencies, I’ve had the opportunity to collaborate with the world's most iconic brands on social media, campaign, experiential and content briefs.

My approach focuses on understanding the core needs of the client and simplifying complex challenges, while integrating current trends and fresh perspectives to drive creative solutions.

MY FAVORITE PROJECTS

  • Formally Trained In Strategy

    Strategic Planning 101 by D&AD

    AWARD School for Strategy Planning

    Strategy Finishing School

    Bachelor of Business (Marketing) RMIT University

  • 5 Years of Creative Strategy Experience

    Experience working at independent, holding company and in-house agencies.

  • Strong understanding of social and ATL channels

    I understand what creative drive results, on what channel and can articulate the ‘why’ to clients.

About me…