Strategist, Creative thinker & Curious human.

I am a strategist and creative thinker based in New York, currently working as an Associate Director of Strategy at Momentum Worldwide.

I specialize in turning complex business problems, consumer behavior and cultural shifts into clear strategies, compelling stories and ideas people want to make. My experience spans brand strategy, integrated marketing, social, experiential, commerce and go-to-market thinking.

I am naturally curious and constantly researching how technology, culture and human behavior are changing. From AI and emerging platforms to new consumer habits, I like finding the signals early and working out what they mean for brands and businesses.

I have spent the last 7+ years working across global brands in finance, technology, sport, entertainment, beauty, luxury and spirits.

In short: Australian grown, New York-based, endlessly curious and now looking to bring my strategic thinking closer to the product at an ambitious tech company or startup.

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7 Years Experience In…

My Approach

I’m a curious, commercially minded strategist with a creative way of thinking.

Over the past 7+ years, I’ve worked across independent and global agencies, helping some of the world’s most recognizable brands solve business, brand and marketing challenges across campaigns, social, experiential, commerce and content.

My approach starts by understanding the client, customer, culture and category, then finding the human truth that makes the problem feel simpler.

From there, I look for the tension, behavior or emerging shift that can unlock a sharper strategy and give creative teams somewhere interesting to go.

MY FAVORITE PROJECTS

  • Formally Trained In Strategy

    Strategic Planning 101 by D&AD

    AWARD School for Strategy Planning

    Strategy Finishing School

    Bachelor of Business (Marketing) RMIT University

  • 7 Years of Creative Agency Experience

    Experience working at independent, holding company and in-house agencies.

    Best Australian Agency of the year 2024

    Nominated for Bravery Award - Xbox Forza Campaign

    Crafted tag lines and international campaigns

  • Strong understanding of social and ATL channels

    I understand what creative drive results, on what channel and can articulate the ‘why’ to clients.

    Role of channel expertise

    Roles of campaigns and content across social

    Experience in building brand campaign and content ecosystems

About me…

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